Did you know? According to Leafly.com, in 2018 the U.S. legal cannabis industry employed an estimated 250,000 and generated overall value to the economy of $10.4 billion. According to some estimates, domestic growth is expected to reach $23.0 billion by 2022. Additionally, in a recent Gallup poll 66% of Americans believe cannabis should be legal, and in a Harris poll 53% felt that fewer people would die from opioid overdoses if legal cannabis was an option.
However, in order for cannabis companies to accelerate the transition from the “Wild West” to Main Street, they need to relentlessly build credibility and confidence with three major constituencies: State Regulators,
Investors/Owners, and Consumers. For consumers in particular, they need to create a consistently positive customer experience (CX) and foster long-term brand reputation and loyalty — the same as with well-known Fortune 500 firms.
Small, nimble, fast-growing cannabis companies can greatly benefit by applying Best Practices such as:
Contact us for a free no-obligation consultation. We’ll take the time to listen, understand your challenges, and have a conversation how we can help you achieve quality, compliant, profitable, and sustained growth.
Americans for Safe Access (ASA)
Better Business Bureau (BBB)
National Association of Cannabis Businesses (NACB)